Clean Visual Storytelling
At 3M, I designed a range of social media graphics and printed materials that helped bring the brand’s clean air message to life across multiple platforms. The goal was to create content that was both visually engaging and educational—translating technical information into easy-to-digest visuals that resonated with a broad consumer audience. Whether designing for Instagram or in-store print pieces, I aimed to strike a balance between clarity, trustworthiness, and aesthetic appeal.
Designing Within Standards
Working with an established brand like Filtrete also meant adhering closely to detailed brand guidelines. This required precision and consistency across all design elements, from color usage and typography to imagery and tone of voice. Navigating these standards while still finding space for creativity was a valuable experience in maintaining brand integrity across both digital and physical touchpoints.
