Skin First Design
As a designer at 3M Canada, my goal for the Nexcare acne patch packaging was to create a bold, clear layout that could stand out in a high-volume retail space like Costco. While working within strict brand guidelines, I focused on visual hierarchy, strategic use of color, and key messaging placement to ensure the packaging remained on-brand while quickly communicating product benefits to busy shoppers.
Protect + Heal
Designing for social allowed me to translate the product’s function into scroll-worthy content that felt both approachable and informative. I created visuals that highlighted real-life usage and skincare benefits, aiming to build trust and engagement with a younger, skincare-conscious audience. Throughout the process, I maintained alignment with Nexcare’s established brand tone, ensuring consistency across all digital touchpoints.
